Hello — I'm George

I’m here to accelerate your business growth with practical, results-driven Fractional CRO leadership tailored to what your company needs.

Accelerate Growth with Hands-On Leadership

Let’s cut through the noise and focus on what truly moves the needle. By personalizing our proven methods and strategies to your company’s unique needs, we’ll accelerate your growth efficiently.

As a Fractional CRO, I bring clarity and results around 3 pillars:

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Sales​

Enhance your sales process to drive consistent revenue growth.

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Marketing

Align your marketing efforts to attract and convert the right audience.
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Strategy​

Develop a clear, actionable strategy to scale your business with purpose.

What I Do

The Fractional CRO Advantage

As your Fractional CRO, I partner with your business to bring clarity and direction to your revenue operations, tackling everything from sales coaching to strategic planning.

I work directly with you and your team, ensuring that every action taken is aligned with your vision and business goals.

While every client’s needs are different and often uncovered through initial conversations and interviews, here are the typical areas that are within scope.

The list is not exhaustive but illustrates the range of activities I typically engage in.

Executing these strategies often requires both internal resources and external expertise like web design, content creation, and sales. I have a skilled team of freelancers and agencies ready to step in and fill those gaps quickly.

Sales

Sales Coaching and Mentorship

Empower your sales team with targeted coaching and support.

Outbound Business Development Strategy

Boost outreach efforts to generate new business opportunities.

Compensation Design

Create compensation plans that motivate and retain top talent.

Marketing

Sales and Marketing Budgets

Optimize spending to drive maximum growth and ROI.

Brand Strategy Basics

Build a strong brand foundation to resonate with your audience

Core Messaging Frameworks

Craft clear, compelling messages that define your brand voice.

Campaign and Content Strategy

Plan impactful campaigns that drive engagement and results.

Software Selection

Choose the right tools to enhance your marketing efforts.

Strategy

Day-to-day Leadership and Advisory

Hands-on guidance for your daily operations and strategic decisions.

Partnership Strategy

Forge strategic alliances that accelerate your business growth.

Organizational Structure Design and Hiring

Design teams and roles that align with your business goals.

Creation of Standard Operating Procedures

Streamline processes with clear, effective SOPs.

Board Meetings & Presentations

Deliver compelling presentations that influence key stakeholders.

Meet George

I’m George Linville, a seasoned Fractional CRO with a passion for driving growth and transforming businesses.

Over my career, I’ve worked with a wide range of companies, helping them navigate challenges in revenue operations, refine their strategies, and achieve their business goals.

My hands-on approach ensures that I’m not just an advisor but a partner in your success.

My expertise spans sales leadership, marketing strategy, and organizational development. I focus on delivering practical, results-driven solutions tailored to your specific needs.

Whether it’s aligning your team around a clear strategy, optimizing your sales and marketing processes, or guiding you through periods of change and growth.

I’ve had the opportunity to partner with a diverse range of companies, providing tailored strategies to drive growth and success.

Some of the brands I've worked with

Why Choose G4 to Lead Your Growth?

Get expert leadership without the full-time cost.

As a Fractional CRO, I blend sales, marketing, and operations to drive results tailored to your business. I work closely with your team, offering strategic guidance and hands-on execution, from aligning efforts to refining operations.

With access to my network of freelancers and agencies, we quickly fill any gaps, allowing your business to scale efficiently without the overhead of a full-time hire.

Meet George

I’m George Linville, a seasoned Fractional CRO with a passion for driving growth and transforming businesses.

Over my career, I’ve worked with a wide range of companies, helping them navigate challenges in revenue operations, refine their strategies, and achieve their business goals.

My hands-on approach ensures that I’m not just an advisor but a partner in your success.

My expertise spans sales leadership, marketing strategy, and organizational development. I focus on delivering practical, results-driven solutions tailored to your specific needs.

Whether it’s aligning your team around a clear strategy, optimizing your sales and marketing processes, or guiding you through periods of change and growth.

I’ve had the opportunity to partner with a diverse range of companies, providing tailored strategies to drive growth and success.

Why Choose G4?

Get expert leadership without the full-time cost.

As a Fractional CRO, I blend sales, marketing, and operations to drive results tailored to your business. I work closely with your team, offering strategic guidance and hands-on execution, from aligning efforts to refining operations.

With access to my network of freelancers and agencies, we quickly fill any gaps, allowing your business to scale efficiently without the overhead of a full-time hire.

Ready to accelerate your revenue growth?

Frequently Asked Questions

What is a Fractional CRO?

A Fractional CRO (Chief Revenue Officer) is a senior leader who works with your business part-time or on a contract basis to drive revenue growth.

They bring the same expertise and strategic oversight as a full-time CRO but without the full-time commitment or cost.

The benefits include:

 • Access to high-level expertise tailored to your needs.
 • Flexibility to scale engagement up or down as needed.
 • Focused on achieving specific goals, like improving sales processes, aligning marketing and sales, or driving business development.

It’s a cost-effective way to gain executive leadership and strategic support without the overhead of a full-time hire.

  1. Initial Consultation:
    We start with a conversation to understand your business challenges and goals.
  2. Assessment & Proposal:
    I then assess your current situation and propose a tailored strategy, including the scope of work and expected outcomes.
  3. Kickoff & Implementation:
    Once agreed, I begin working hands-on with you and/or your team, implementing strategies and making adjustments as needed.
  4. Ongoing Support & Optimization:
    We do regular check-ins to ensure the plan stays on track, with continuous adjustments to optimize results.

I partner closely with your team throughout, with clear communication and alignment at every step.

I work with a limited number of clients at a time to ensure dedicated focus and a high-quality service. 

Availability depends on current commitments, but you can join the waitlist or schedule a call to discuss your needs and explore potential start dates. It’s the best way to find out if there’s an opportunity to work together soon!

Typical engagements with a Fractional CRO vary based on your business needs and goals. They usually range from 3 to 12 months, allowing enough time to implement strategies and see meaningful results.

Shorter engagements focus on quick wins and immediate challenges, while longer ones provide ongoing support and strategic adjustments. The duration is flexible and can be tailored to fit your specific situation.

I focus on the key areas that drive your business growth and revenue:

 • Sales Strategy: Improving sales processes, coaching teams, and setting targets.
 • Marketing Alignment: Ensuring sales and marketing work together to reach goals.
 • Revenue Operations: Streamlining operations to enhance efficiency and performance.
 • Partnerships and Strategy: Building strategic partnerships and refining your overall business strategy.

My approach is always tailored to your needs, so the focus areas will vary depending on your specific situation and opportunities.

You can start seeing initial results within the first few weeks of working together. We’ll focus on quick wins and immediate improvements while setting the groundwork for longer-term strategies.

The exact timeline depends on your specific challenges and goals, but we usually start noticing impact early in the engagement, with continuous progress as the partnership evolves.

My approach as a Fractional CRO offers flexibility and cost efficiency that a traditional full-time CRO doesn’t.

I provide the same level of expertise and strategic insight than a full-time CRO, but on a part-time or project basis, allowing you to get high-level support without the full-time cost. 

Yes, I can seamlessly integrate with your existing team and processes.

I bring a collaborative approach, working closely with your staff to understand current workflows and dynamics. The goal is to enhance what’s already in place, providing guidance and support without disrupting your operations.

In case of any capabilities gaps, I have a powerful team of freelancers and agencies that can be rapidly ramped up to start contributing fast.

The first step to get started with a Fractional CRO engagement, is to schedule an initial consultation.

During the consultation, we’ll explore your goals and challenges, discuss potential strategies, and see if there’s a mutual fit. 

You can book an intro call here.

Join the Fractional CRO waitlist

I work with a limited number of clients at a time to ensure dedicated focus and high-quality service.

Availability depends on current commitments, but you can join the waitlist or schedule a call to discuss your needs and explore potential start dates.